Course catalog · GW Wizards (Grades 8–11)

Invent a product, test it on real people, and pitch it to a panel who decide whether they'd buy.

Week one, you pick your product (already selling stickers, bakes or crafts? Bring it) and take apart iconic campaigns from India and around the world to learn why some ideas stick. Week two, you survey thirty people around campus, cost your product, set a price and plan a campaign without a big budget, and look at where persuasion stops being fair. Week three, you make the campaign, a video ad, a social campaign or a live event, try it on an audience, and count how many said yes before and after.

A student laughing as he presents to the class, GSP'26

Taught by Deepak Gopalakrishnan, Marketing strategist · Co-founder, Rough Paper · MICA · Has taught at IIM Ahmedabad, IIM Udaipur, FLAME and NMIMS. Meet all the mentors

The course, in a minute

₹1,70,000 ₹2,10,000, GST included. Early-bird till 31 Dec 2026.

9–29 May 2027.

Take the free GenWise Assessment Apply for GSP'27

Free · 20 questions · 35 minutes

Pay ₹40,000 to hold a seat. Change your mind until 28 February 2027 and all of it comes back. The refund terms

Facilitator	Deepak Gopalakrishnan
Duration	3 weeks
Teaching hours	90+
Grade	Grades 8–11 (as of 2027–28)

What you will do

Three weeks from a product idea to a priced, tested campaign you defend in front of a panel.

Week by week

01
Idea and inspiration
Choose what you'll sell, and study the marketing that works.
- Your product idea
- The ads India remembers
- Big brands vs scrappy startups
- Why some ideas stick
02
Think like a founder
Find your customer, price your product, plan the campaign.
- Survey thirty people
- Cost it and price it
- A campaign with no budget
- When persuasion isn't fair
03
Make it and sell it
Make the campaign, test it, and pitch.
- Make the ad, reel or event
- Try it on an audience
- Count what changed
- Pitch to the panel

Questions to wrestle with

Why do you remember an ad you saw five years ago, but not one you saw this morning?
Can a startup with no money out-market a company with a TV budget?
How do you sell something nobody knows they need yet?

Page two

How does this course help your child?

Innovative pedagogy

Students learn from the real thing, iconic ads and the strategy behind them, then make and test their own.

Academic acceleration

Entrepreneurship, business and communication taught together, the way Deepak has taught them at IIM and FLAME.

Cognitive skillsets

Understanding an audience
Reading data honestly
Building an argument
Thinking like a founder

Peer networks

The course is discussion-heavy, and every idea gets pitched and challenged in the room.

It ends with

Your product, the survey and pricing behind it, and the campaign you made to sell it, pitched at the open day to a panel who decide whether they'd buy.

May program · 9–29 May 2027 · MAHE Manipal

Like every GSP course: three hours each morning, hands-on afternoons, a real artifact at the open day, and one residential coach or teaching assistant for every five students. The full day, hour by hour

Prerequisites: None.

Download the two-page course sheet (PDF)

Sounds like your kid?

Apply and tell us The Pitch Room caught their eye — the call starts from there.

Take the free GenWise Assessment Apply for GSP'27 Or call +91 81238 77635